What is Digital Marketing?

In 2021-22 alone, the Indian government recognised over 14,000 new start-ups with 555 districts having at least one new start-up in 2021 (Source)

For any product or service business these are crucial departments for its survival in the market:

#1 Product Manufacturing / Service Delivarables - Takes care of product or service part

#2 Marketing - Takes care of branding, website, social media, reputation and most important paid advertizing

#3 Sales - Takes care of product or service presentations, following up with prospects, closing the sales & transactions part.

Now let's discuss Marketing:

Marketing is nothing but an effort to bring attention and consideration to a business offerings.

There are 2 main types and several ways to do the Marketing:

> Traditional Marketing (aslo called Offline Marketing)

> Digital Marketing (also called Online Marketing)

TRADITIONAL Marketing

#1 Offline Media Buying

>> Banner & Hoardings

>> Radio Advertisements

>> TV Advertisements

>> Paper Advertisements

#2 Offline Collaborations/Sponsorships

#3 Cold Calls

#4 Door To Door Marketing

#5 SMS Blast

DIGITAL Marketing

Marketing efforts using internet and electronic devices to bring awareness & consideration to your product or service offerings

Digital Marketing can be broken down into 2 categories and their different ways as follows:

i) Organic

ii) Paid (Inorganic)

i) Organic:

A strategy that generates attention & consideration to your business over time rather than using paid methods.

This includes

#1 Search Engine Optimization:

Optimizing your website to be at the top of the search results to ensure that your company's exposure in search engines

#2 Social Media Optimization: Creating and optimizing your social media presence on all major Social Media Platforms where your target market is present to make them aware about your business & services and to drive them to your website to convert them into a lead

#3 Content Marketing: Adding value to your target market with helpful information & resources on all available social media platforms & your website to increase keep your brand on top of your target market's mind to consider you before anybody else.

#4 Online Reputation Management: Review management, Public relations, and customer service tactics

ii) Paid (also called Inorganic):

A paid strategy where you purchase advertising that allows you to specifically target audiences or keywords, instead of waiting for them to find you organically

This includes

#1 Search Engine Marketing (also called PPC - Pay Per Click):

Search engine marketing (SEM) is the practice of marketing a business using paid advertisements that appear on search engine results pages:

> Google Search Ad

> Bing Search Ad

#2 Social Media Marketing:

Social media marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool:

> Facebook & Instagram Ads

> LinkedIn Ads

> Twitter Ads

#3 Online Media Buying:

A process of purchasing ad space and time on digital platforms, such as Websites, Apps, YouTube, OTT Platforms, etc. like:

> Google Display Ads

> Taboola Ads

> MX Advantage, ZEE5 & Disney+ Hotstar

#4 Email Marketing:

The use of email within your marketing efforts to promote a business’s products and services

> Email Campaigns

> Bulk Emailing

#5 WhatsApp Marketing:

The use of WhatsApp within your marketing efforts to promote a business’s products and services

> WhatsApp API

> WhatsApp Bulk Messaging

#6 Influencer Marketing:

Influencer marketing involves a brand collaborating with an online influencer to bring attention & consideration to its products or services

#7 Remarketing or Retargeting:

Remarketing, also known as retargeting, is a very common and popular form of digital marketing in which we serve ads to users who have visited our website, or a specific web page, and who have or have not taken a specific action. It’s an effective way to target people who have already shown some interest in your business or brand.

Tracking can be done through:

> Facebook Pixel Tracking

> Google Tag Manager

Retargetting can be done throgh:

> Facebook Custom Audience Ads

> Google Display Ads

There is a lot more to learn about Digital Marketing as it is ever evolving industry.

I hope this blog gave you a broad perspective about Digital Marketing.

Please comment below if you want to add some more information to this blog or ask if you have any questions : )